NamiiCho
Creative direction for a trendsetting influencer brandAfter expanding beyond content creation and into digital marketing, a brand identity was needed to unite the brand.
Location: Markham, Canada
From mud to sky (literally)Namee’s story revolves around personal growth out of trauma and becoming the best version of ourselves. Her personality is bright, playful, and energetic, as well as wise, motherly, and down to earth.
To capture this, I used themes of nature and spring, combining modern and retro styles to create a timeless impression.
Vision and voiceNamee’s content offers a unique blend of deep reflective talks, lifestyle as a mom, and personal growth out of trauma and poverty. Her aim is to help her audience elevate their sense of self, all while encouraging and spreading love to those around us.
LogoDifferent logos were needed for the social media branding and the marketing firm. I developed a concept for an ‘N’ symbol using leaves in the negative space and curvy outlines for a organic feel.
Headshots Company headshots were designed with a unique fashion catalogue theme to stay true to the topic of beauty and create an approachable impression.
Promo images Photography to be used in promotional material on social media to engage audiences.
Brand guidelinesContent creation is a dynamic and fast-paced industry. The brand guidelines document allows for future expansion into other markets and platforms while retaining a consistent style.