Metro Rover
A bold identity for a modern urban cycling brand
Metro Rover doesn’t want to just sell bicycles, they want to be disrupters of the status quo. To bring this vision to life, this brand strategy was designed with a bold statement: changing the way we view cycling.
Location: Toronto, Canada
The brand aims to elevate city living by providing an active and sustainable alternative while maintaining style and sophistication.
Smart
Traditional
Sophisticated
Conscious
Chic
Stylish
Down-To-Earth Transportation
The brand essence “Down-To-Earth Transportation” represents Metro Rover’s vision to make practical urban bicycles that anyone can use, while making a positive impact on our planet at the same time.
A better alternative
Metro Rover’s mission is to “make cycling more practical, safe, and enjoyable.”
Metro Rover’s are made for a general audience of commuters who are looking for a practical transportation alternative.
Logo
Metro Rover’s logo takes inspiration from the bicycle chain, a timeless and easily recognizable icon.
Colour
The brand palette draws from organic earth tones to underscore the ecological integrity of our bicycles, while also taking inspiration from tones found in a city.